We have partnered with an large international IT consultancy firm, to help grow out their Projects function. Currently we are on the hunt for a specialist Technical Business Analyst.
As the Technical Business Analyst, you will be required to run multiple outbound campaigns, using IBM Unica tools (Campaign, Platform, Optimize, Silverpop).
- Understand the business to utilise Unica components and master campaign designing, from data collection, targeting, exclusion, setting control groups, scheduling, offer assignments and putting in place prioritization measures etc.
- Ability to query data using sql – Netezza, DB2, Oracle
- Understand business requirements and being able to translate these to solutions
- Pre-analysis of customer base to assess suitable target groups
- Post analysis of campaign performance regarding take-up rate, revenue, retention of target versus control
- Coming up with sustainable post campaign options to make best use of campaign
- Ability to assist Unica admin to integrate new channels, database, triggers, etc